#220: Chris Hetherington, CEO of Fathead - Building a Fan Brand
The Profluence Pod 🌐 - A podcast by Andrew Petcash
Chris Hetherington is an 11-year NFL veteran turned serial CEO, now leading the charge as CEO of Fathead. With a Yale degree in psychology and executive education from Harvard and Wharton, Chris brings elite performance from the field into the boardroom—where he's known for building strong teams, scaling brands, and turning vision into action.At Fathead, Chris is reviving and evolving the iconic fan brand through strategic marketing, expanded IP, and innovative digital tools. Under his leadership, Fathead is helping fans celebrate what they love most—whether through larger-than-life graphics, personalized cutouts, or immersive app experiences.Chris shares what he’s learned from both professional sports and entrepreneurship—discussing leadership, brand engagement, marketing challenges, and what it takes to stay ahead in today’s fast-paced fan economy.Chapters:00:57 - Chris's Journey in Sports and Business03:15 - Reviving the Fathead Brand04:13 - Marketing Strategies for Brand Revival07:05 - Expanding IP and Global Reach10:18 - Building a Strong Operational Team12:29 - Integrating Digital and Physical Experiences15:28 - User-Generated Content and Brand Engagement17:28 - Challenges in Marketing and Customer Acquisition19:44 - Lessons from NFL Culture21:46 - Staying Informed and Growing as a Leader24:18 - Iconic Fathead Products and Future DirectionsChris Hetherington: 🏠Website: https://fathead.com/💼LinkedIn: https://www.linkedin.com/in/chris-hetherington-36597a46/Scott Garber: 🏠 Website: https://profluence.com 💼 LinkedIn: https://www.linkedin.com/in/sgarber40/Thanks for listening! Hit the “follow” button to stay updated on new podcasts.
