#218: Cory Heitz, PREP Athletics - Helping players to improve their college exposure

Cory Heitz is the founder of PREP Athletics, a company dedicated to helping basketball players find the right-fitting prep schools. With over 15 years of experience coaching, scouting, and working with international and domestic athletes, Cory has placed players in over 55 prep schools across 35+ countries. His mission is to guide athletes through the complex prep school landscape, ensuring they maximize their exposure and opportunities for college recruitment.PREP Athletics specializes in bridging the gap between athletes and prep schools, offering a pathway for players seeking better competition, academics, and overall development. Unlike traditional high schools or AAU programs, prep schools provide a structured environment to help athletes refine their skills and gain critical exposure to college programs.Beyond basketball, Cory is also an entrepreneur and partner at Garrett LLC, where he focuses on brownfield redevelopment, commercial revitalization, and solar energy projects. His work in transforming contaminated industrial sites into thriving properties showcases his commitment to long-term growth—whether in sports or business.Chapters: 06:01 - Cory Heitz's Journey to Founding Prep Athletics 11:56 - Understanding Prep Schools vs. Basketball Academies 17:55 - The Impact of NIL on Prep School Choices 20:12 - Incentive Models in Sports Contracts 23:19 - Innovative Ideas in Athlete Sponsorship 26:46 - The Evolution of Prep Schools 30:38 - Navigating the Prep School Landscape 34:55 - Business Opportunities in Prep SchoolsCory Heitz: Website: https://prepathletics.com/LinkedIn: https://www.linkedin.com/in/coryheitz/Andrew Petcash:🏠 Website: https://profluence.com🐣 Twitter: https://twitter.com/andrewpetcash💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/Thanks for listening! Hit the “follow” button to stay updated on new podcasts.