#210: Michael Madding, COO Lucra Sports - Raising $25m in Betting

Lucra Sports is redefining gamification in sports, entertainment, and media. As a venture-backed startup, Lucra provides innovative engagement solutions for consumer platforms, live events, and media companies, transforming the way fans interact with their favorite sports.Michael, the company’s Chief Operating Officer, brings a wealth of experience from Goldman Sachs, where he worked in investment banking and corporate strategy. He played a key role in launching GS Accelerate, the firm’s global incubator, and has a strong background in scaling startups and driving business growth.Lucra has raised over $25 million to revolutionize social betting and fan engagement, positioning itself at the forefront of the rapidly evolving sports tech landscape.Chapters:5:51 - Fundraising Insights and Strategies11:12 - Product Evolution and User Engagement14:30 - Industry Trends in Fan Engagement25:09 - Entity Structure and Investor Preferences27:08 - Team Growth: Full-time vs. Fractional Employees32:04 - Partnership Development and Networking38:10 - Pricing Strategies and Market PositioningMichael Madding: 🏠 Website: https://www.lucrasports.com/💼 LinkedIn: https://www.linkedin.com/in/michael-madding-13ba9522/Andrew Petcash & Scott Garber: Website: https://profluence.comTwitter: https://twitter.com/andrewpetcashLinkedIn: https://www.linkedin.com/in/andrewpetcash/;  https://www.linkedin.com/in/sgarber40/