#18: Tracy Deforge - CEO, Founder The Player’s Impact | Athletes as investors | 30-year career in sports | Females as athletes vs influencers | Creating communities | NILs impact on youth sports

Tracy Deforge is building The Player’s Impact, along with being on the board of the National Women’s Soccer League (NWSL) and USA Handball. A decorated sports leader, she has seen sports transform into a massive enterprise. The Player’s Impact (TPI) is a group comprised of both active and retired professional athletes who come together as a collective to build relationships, get educated, and invest in private companies. 6 years since their inception, they’ve deployed over $17M in capital and had a huge return on their investment in DraftKings. Chapters: (01:30) The role of athlete influencers (and how players view it) (04:40) Creation of The Player’s Impact and its shift over time (07:50) NIL’s impact on female sports and youth athletics (14:25) Missteps athletes make in business (16:25) A shifting agency model in sports (20:35) What are athletes looking for in investment opportunities? (24:30) Rise in new sports leagues (and what makes them successful) (26:40) Importance of athlete investors in sports leagues (27:50) What kept Tracy in sports her whole career (29:20) Where are sports headed and what trends to watch . Tracy Deforge links: LinkedIn: https://www.linkedin.com/in/tracydeforge/ Website: https://www.theplayersimpact.com/ . Andrew Petcash links: 🏠 Website: https://profluence.com ✉️ Newsletter: https://www.petcashpost.com 🎙 Podcast: https://anchor.fm/andrewpetcash 🐣 Twitter: https://twitter.com/andrewpetcash 🕺 TikTok: https://www.tiktok.com/@andrewpetcash 📸 Instagram: https://instagram.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ 🎥 YouTube: https://www.youtube.com/channel/UC3q5jhAuCVT2FZCkLW5xBiQ/ . Thanks for listening!