#156: Ben Nichols - Founder, Padel 22 | Building a Padel-focused PR firm

Padel is one of the fastest-growing sports in the world, and Ben Nichols saw this as a unique opportunity to build a PR firm for it.  Padel 22 is a global padel-dedicated communications consultancy that helps organizations, rights holders, brands, events, players and other stakeholders tell their stories and be part of the sport’s expanding global footprint.  Ben Nichols has nearly 20  years of experience running communications for the world’s leading sports series, leagues, events, teams, leaders, athletes, brands, and media. Including the infamous Russian Doping Scandal.  Chapters: (01:00) Ben’s communications background (03:15) Padel 22 (05:35) Market insights on Padel  (07:10) Stories that are sticking out  (10:35) Getting media attention (14:15) Country club sport (17:30) Next run in Padel (20:10) Padel leagues (23:55) US market (26:30) Advice on PR . Ben Nichols: Website: https://www.padel-22.com/ LinkedIn: https://www.linkedin.com/in/ben-nichols-7401929/?originalSubdomain=uk . Andrew Petcash: 🏠 Website: https://profluence.com 🐣 Twitter: https://twitter.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ Thanks for listening! Hit the “follow” button to stay updated on new podcasts.