#126: Vaidhy Murti - CEO/Founder WIT Sports | Changing Dynamic of Digital Sports Activations
The Profluence Pod 🌐 - A podcast by Andrew Petcash
Recently raising their Series A round, we discuss the changing dynamic of digital sports activations and how they’ve been able to help organizations get closer to their fans. Vaidhy Murti has over a decade of experience developing production applications for high-growth, venture-backed startups, and Fortune 1000 companies WIT Sports is a digital activation platform that helps professional sports teams in the NFL, NBA, NHL, and MLS elevate their marketing efforts while providing innovative, turnkey solutions designed to enhance brand partnerships. Chapters: (01:25) WIT overview + case studies (05:35) Entrance into sports (11:35) Leagues engaging fans (14:15) Metrics to measure success (16:55) Series A round growth plans (19:15) Macro trends to watch (21:15) Learnings building companies (24:20) Dealing with rejection . Vaidhy Murti: Website: https://www.witcontests.com/ LinkedIn: https://www.linkedin.com/in/vaidhy-murti/ . Andrew Petcash: 🏠 Website: https://profluence.com 🐣 Twitter: https://twitter.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ Thanks for listening! Hit the “follow” button to stay updated on new podcasts.
