#121: Santiago Halty - CEO, Founder Senda Athletics | Futsal and Building an Apparel Brand in Sports
The Profluence Pod 🌐 - A podcast by Andrew Petcash
Futsal is one of the fastest-growing sports in the world, and Senda Athletics is at the forefront of it. Senda Athletics is a head-to-toe soccer product line, including footwear, Fair Trade Certified balls, and custom team uniforms, focused on the rapidly growing 5-a-side and indoor soccer market. The initial 5-a-side market is an estimated $5B with the opportunity to expand into the $14B broader soccer market. Popular soccer stars like Lionel Messi have been known to enjoy futsal. Chapters: (01:30) Senda Athletics overview (04:15) Argentina & World Cup (06:15) Engaging athletes as owners (08:30) From 1 product to many (12:30) Becoming Fair Trade Certified (14:40) Distribution channels (20:10) Soccer 3.0 (24:10) Trends to watch . Santiago Halty: Website: https://sendaathletics.com/ LinkedIn: https://www.linkedin.com/in/santiago-halty-9a764214/ . Andrew Petcash: 🏠 Website: https://profluence.com 🐣 Twitter: https://twitter.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ Thanks for listening! Hit the “follow” button to stay up to date on new podcasts.
