#118: Antony Arena - CEO, Aura | Redefining Fan Engagement, Building in Sports, and Learnings from the Agency World
The Profluence Pod 🌐 - A podcast by Andrew Petcash
With over 60+ employees globally, the Aura platform is transforming traditional linear content experiences into an engaging, interactive, and immersive hyper-contextual environment by aggregating content, data, financial engagement, and communities. Before Aura, Antony Arena served as the Chief Executive at Unbound, a group of digital and communications businesses specializing in cutting-edge technologies including AI, VR, and AR. Aura is headquartered in Australia, with an office in London and soon one in New York City. Chapters: (01:45) Antony’s background (04:30) Aura overview (08:15) Why building in sports first (10:50) Challenges for media/sports (14:15) Scaling offices globally (18:15) Verticals beyond sports (19:30) Hiring & finding the right talent (22:30) Learnings from agency business (24:40) Keeping an eye on AI . Antony Arena: Website: https://thisisaura.com/ LinkedIn: https://www.linkedin.com/in/ant-arena/?originalSubdomain=au . Andrew Petcash: 🏠 Website: https://profluence.com 🐣 Twitter: https://twitter.com/andrewpetcash 💼 LinkedIn: https://www.linkedin.com/in/andrewpetcash/ Thanks for listening! Hit the “follow” button to stay updated on new podcasts.
