You don’t need to be an expert to build your personal brand, here’s why.

You might be afraid to build your personal brand for fear you aren't “expert” enough. Perhaps you assume that a deep level of professional expertise is a prerequisite for creating content on social media. Without one, someone might mistake you for an influencer. Gasp! ;) Listen, I understand. You may have a story you want to share with others, but if you don’t have any real level of professional expertise, is it pointless to build a personal brand? Absolutely not. Take heart in knowing ...