Alexandre Helwani - The Perfume Jack of all trades

Alexandre Helwani is a Perfumer, Fragrance writer and Trainer. I first met Alexandre during the launch of a NEZ magazine issue and we later got to work together on workshops when I was still at Magique, the olfactory and sensory studio based in Paris. Since then, I can say we have become friends and I have continuous admiration for his incredible work, whether it be crafting an ancient perfume hidden in the Bible’s Song of Songs with Dominican monks, tapping a frankincense tree in a Unesco world heritage site in Oman, dealing incense to priests for churches in Paris, or sourcing rare raw materials to encapsulate the scent of the Odyssey in a bottle. You can say Alexandre is the real Perfume Jack of all trades !In this episode, we talk about various topics including our mutual love for The lord of the rings and Gandalf, the reasons to wear perfume, how Alexandre discovered his passion for scents thanks to a mysterious old man in a narrow alleyway in the Souk of Dubai, how he started writing and created his blog The Perfume Chronicles, but also how he taught himself the art of perfume making and much more.Follow Alexandre Helwani and his next adventures on his instagram account @theperfumechronicles or on his blog The Perfume Chronicles.