Rory Sutherland with Katy Brand

The Penguin Podcast - A podcast by Penguin Books UK - Thursdays

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Arts Society & Culture

Rory Sutherland, the charismatic Vice Chairman of advertising agency Ogilvy, tells Katy how thinking counterintuitively can lead to success. Using examples from his Ted Talks (viewed 6.5 million times), his new book ‘Alchemy’ and the objects he brought in - he explains how ‘psycho-logic’ sells #PenguinPodcast For information regarding your data privacy, visit acast.com/privacy

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