Will Brands Survive The Decline Of Linear TV?
The Overthinkers - A podcast by Rachel Mercer & Shann Biglione
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As we see the accelerated decline of linear TV leadership, leading voices of our industry are quick to equate that with the decline of brands, unable to access the means through which they were built. Is that really happening? And isn't there a case for that reality to actually reinforce the brands able to stand out?
