Why Is Mediocrity So Common In Marketing?

The Overthinkers - A podcast by Rachel Mercer & Shann Biglione

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Let's face it, most of marketing is pretty mediocre. There's a reason people decide it is worth blocking altogether when they have the chance or technical resources. But why is that? Is it a lack of ambition? Guts? Or maybe a remnant of something that might have worked in the past?

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