What Is It Like To Do Strategic Planning For An Entertainment Company? With Zoe Scaman

This week we are joined by special guest Zoe Scaman, a brilliant London based strategist trained in ad agencies and who is now working for Oscar winning filmmaker Ridley Scott's Creative Group. The occasion to find out more about what it's like working in the star studded entertainment industry, what skills she was able to transfer there, but also what she thinks the ad industry could learn from the entertainment world - among many other questions!