Should Strategists Come Up With Creative Ideas? With Mark Pollard
The Overthinkers - A podcast by Rachel Mercer & Shann Biglione
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Today we're joined by the awesome Mark Pollard, guru of Sweathead and inspiration to many strategists in our industry, to discuss the age old question whether strategists should come up with creative ideas themselves. In it, we explore what is an idea, why strategy is inherently creative, but also the boundaries we should keep in mind when engaging with creatives and their responsibility to carry the project through the finish line.
