Should Brands Publicly Respond To Cultural Crises?

Advocates of brand purpose often treat as a given that brands should take a stance on cultural crises and the debates that stem from them. Sometimes brands are even blamed for not taking a more active voice. But is it really their place, and will brands really make that much of a difference? This week, Rachel and Shann discuss why it's important for marketers to keep track of what's happening in society, but might always be obligatory to be "part of the conversation".