Is The Trade Press A Source Of Truth, Or Hype? With Lara O'Reilley

This week we are joined by the awesome Lara O'Reilley, Media and Advertising Editor at Business Insider, and started the discussion with a very loaded question: considering how much the trade press is a representation of our industry, is it acting more as a source of truth that calls out the bullshit, or a source of hype that perpetuates it? A chance to also discuss how to get yourself spotted by editors, and whether there is a space for more opinionated coverage of our industry!

Om Podcasten

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - Head of Design at JPMorgan Chase + ex-CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp + ex CSO at Publicis Media). It is for those who like to (over)think about strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud. Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.