Is The Playbook Of "Rapid Brand Building" Sustainable? With Ana Andjelic
The Overthinkers - A podcast by Rachel Mercer & Shann Biglione
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We're seeing a lot of products popping up with pretty polished brand identities and that try to fast track the value of their branding. This week, we are joined by Ana Andjelic, strategy executive and author of “The Business of Aspiration”, to discuss (and sometimes even debate a little!) what makes a brand a strong asset to a business.
