Is The Future Of Business Subscription Based?
The Overthinkers - A podcast by Rachel Mercer & Shann Biglione

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Subscription revenues is the new black in the world of business. Investors love them and tend to highly reward companies that can demonstrate not just revenues, but recurring revenues. Subscription markets even follow different loyalty patterns than repertoire markets. But is that really the future of business, and aren't there inherent limits to the model?