Is The Budget The Most Important Part Of The Brief?
The Overthinkers - A podcast by Rachel Mercer & Shann Biglione
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Sometimes, getting a budget out of a client is like pulling teeth. "Tell us a great idea, and we'll find the budget", we're often told. But in reality, budgets are rarely coming out of thin air, and play an important role in framing what's really possible. Does that mean they're an essential - if not the most important part of the brief?
