Is The Ad Industry Dangerously Reliant On Pitches?
The Overthinkers - A podcast by Rachel Mercer & Shann Biglione
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Pitches are the daily life of agencies. While the world of media tends to see longer term contracts, many creative and activation pitches are on a project by project basis. Is that a healthy practice for the advertising industry? Does anyone profit from it more? Or does everybody lose in the long term?
