Is It Still Possible To Be A Generalist In Marketing?
The Overthinkers - A podcast by Rachel Mercer & Shann Biglione
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In the last two decades we've seen a huge acceleration of the number of specialists in marketing, to the point where being a generalist is often described as a "master of none". This has been a problem because we often end up with siloed views and practitioners that fail to understand how their field inserts itself in the grand scheme of things. The question is whether being a generalist is still possible, or even valued?
