Is It Ethical To Use Fear To Market Products?
The Overthinkers - A podcast by Rachel Mercer & Shann Biglione
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It's pretty common for brands to use fear in their marketing to motivate purchase. Recently for example, we've seen Apple selling their watch on the premise it can save your life, when in fact 99.999% of use cases are not related to those events. Is there a fine line, or even a line at all that marketers can cross?
