Is Data Driven Marketing The Future Or The Hill Our Industry Will Die On?
The Overthinkers - A podcast by Rachel Mercer & Shann Biglione
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Most modern marketing is obsessed with data, and "data-driven" marketing has often been pegged as the future of our industry (and generally, still is). But there have been many voices clashing with this certainty that being data-driven was the only way forward for our practice. As a matter of fact, could this be the hill on which marketing loses one of its superpowers?
