Is Barbie Revolutionizing Movie Marketing? With Moshe Isaacian

Barbie has been taking the film industry by storm - and the marketing community has noticed! This week we're joined by Moshe Isaacian, Brand Strategist, to talk about what's great about this campaign, and how it may rekindle a flame that has been somewhat lost in entertainment marketing.

Om Podcasten

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - Head of Design at JPMorgan Chase + ex-CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp + ex CSO at Publicis Media). It is for those who like to (over)think about strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud. Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.