Is Attention Necessary For Marketing To Work? With Pranav Yadav

Attention has (finally?) become a key topic in advertising over the last few years, inserting itself in the media debates around viewability. But before we start trading it, what exactly is attention, and is it really necessary for advertising to work? We're joined by Pranav Yadav, CEO of Neuro-Insights, who shares his perspective from the vantage point of neuro science and what happens in the brain.

Om Podcasten

From big strategy questions to everyday marketing life realities, The Overthinkers is a weekly, 20 min conversation between two ex-marketing strategists: Rachel Mercer (@rachelmercer - Head of Design at JPMorgan Chase + ex-CXO at Proto) and Shann Biglione (@LeShann - co-founder and Head of Product at Kelp + ex CSO at Publicis Media). It is for those who like to (over)think about strategic planning, with delightful guests occasionally joining Rachel and Shann for extended discussions. Available on Apple Podcasts, Spotify and Soundcloud. Views represented and reflected are individually held and are not representative of Rachel and Shann's companies.