Is Attention Necessary For Marketing To Work? With Pranav Yadav
Attention has (finally?) become a key topic in advertising over the last few years, inserting itself in the media debates around viewability. But before we start trading it, what exactly is attention, and is it really necessary for advertising to work? We're joined by Pranav Yadav, CEO of Neuro-Insights, who shares his perspective from the vantage point of neuro science and what happens in the brain.