Is A Strong Leader Story Essential To Build Powerful New Brands?
The Overthinkers - A podcast by Rachel Mercer & Shann Biglione
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Strong leaders/founders can often shape the future of brands - Steve Jobs and Apple, Elon Musk and Tesla etc. In recent years, we've also seen the explosion of major content creators and influencers able to give brands some wings. Is this becoming the new playbook? And with a media world fragmenting and revolving more and more around people, should we expect it to be essential for brands building?
