How Do We Stop Marketers From Equating Marketing With Advertising?
The Overthinkers - A podcast by Rachel Mercer & Shann Biglione
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We've all heard the statement: "we launched without spending on marketing!". And yet you have plenty of marketing activities - just no paid advertising. Marketers equating marketing with advertising media spend is unnerving. But where does it come from, and how can we put an end to this?
