Does Pre-Testing Kill Good Ideas?
The Overthinkers - A podcast by Rachel Mercer & Shann Biglione
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We take a question from listener Lexie Perez this week. Creative testing has been the bane of many creatives' existence. Too soon, too biased, too incomplete, too limiting, too vanilla... At the same time, for many companies millions of dollars are at stake, and few would want to take stabs in the dark. So is creative testing (and pre-testing in particular) harmful for great creativity?
