Does Creative Testing Get In The Way Of Great Ideas?
The Overthinkers - A podcast by Rachel Mercer & Shann Biglione
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Creative testing has long been a thing a lot of ad folks love to hate. The practice has certainly made massive contributions to the industry, but as always, when a method becomes a dogma, it's bound to become a problem. This week, Rachel and Shann discuss not if but how creative testing get in the way of great ideas, all the while being a valuable and important part of our process?
