Do Brands Need A Purpose?
The Overthinkers - A podcast by Rachel Mercer & Shann Biglione
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This week Rachel and Shann discuss one of the most heated (but also hated) topics in marketing circles: the need (or lack thereof) for a brand to serve a higher purpose. And while the answer might not be as black and white as some would hope, this episode explores the potential, but also the limits, of what many marketers have taken for a new paradigm.
