Can You Deliver Great Work Without A Solid Process?
The Overthinkers - A podcast by Rachel Mercer & Shann Biglione
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Strategists tend to love their processes. Some even use them (wrongly) to define their work in the guise of "frameworks". Meanwhile, others tend to avoid them like the pest, preferring more chaotic and unstructured approaches. Of course the answer often lies in the middle, but how do we define this middle, and what should strategists keep in mind to make the most of them, without becoming slave to them?
