Can Brands Really Be Authentic?

The Overthinkers - A podcast by Rachel Mercer & Shann Biglione

Categories:

Authenticity seems to be on every CMO's lips. Apparently the new kids on the consumer block are obsessed with it. But is it really possible for a brand to be authentic? And is it even part of the contemporary brand's must haves? Let us overthink this!

Visit the podcast's native language site