Are Brands Fucking Up Their Response To COVID19?
The Overthinkers - A podcast by Rachel Mercer & Shann Biglione
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A few weeks into the crisis, brands have started responding en force. While marketers are all walking a fine line, are they going too far, or landing on the so obvious they become trite and undifferentiated? And are they cutting budgets with a machete when they should be cutting with a scalpel?
