Are Brands A Dying Breed?
The Overthinkers - A podcast by Rachel Mercer & Shann Biglione
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Many big names in our industry are professing the death of brands. Their value is, in their opinion, waning with the crash of mass broadcast, hurt by the easy access to reviews, and a general direction towards the product more than the brand. This week, Rachel and Shann discuss why brands are more likely here to stay.
