Melinda Byerley - How To Turn LinkedIn Into A Personalized Growth Machine
Melinda Byerley, Founding Partner of Timeshare CMO, explains how she finally cracked the code on Linkedin. No, it was not some hack, she went back to the basics with a single post offering 4 hours of her time to anyone that met her target criteria. She said a high percentage of these calls turned into deals, but it wasn't about that. It was about serving people and learning from their challenges.