Tony Yang - From $800K to 4M in 24 Months: Tony Yang’s Special Trade Association Strategy That Will 5X Your ARR.
The One Growth Show - A podcast by Growth Marketing Conference - Thursdays
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Take it from Tony Yang, the high-flying VP of Marketing at Qordoba (the extraordinarily successful “Grammarly for Enterprise)! He researched accounting trade associations of every kind - studying how they operate, what they’re really looking for - to create affinity programs. He even gave their members free single-user accounts as a lead gen strategy. By sacrificing profit early, they raked in more than they ever thought possible later. Tune into this podcast to hear it all! Your bottom line will thank