Lance Loveday - Why Audience Targeting is the Secret to Google Search Success: How to 2X+ Your Conversions & 1/3rd Your CPA
As you probably know, not all traffic is created equal. Quality matters. The trouble, of course, is how to separate the wheat from the chaff - how to reliably drive higher quality traffic that converts at a higher rate. Thankfully, Lance Loveday, CEO of boutique digital advertising agency Closed Loop, has the secret. He layers audience targeting into his existing Google Search campaigns - to build a kind of ABM-style ad program - to narrow down his investment to the people who are actually ready to buy.