Amy Sun - Uber’s Scaling Secret: How Uber Drove Incredible Driver Recruitment Through Craigslist
There’s more than one way to drive recruitment - and sometimes, the most unlikely channels are the most effective. Just ask Amy Sun, partner at Sequoia Capital. Years ago, she worked on the growth marketing team at Uber and was tasked with bringing in more drivers - a lot more drivers (in a very short period of time!) to get the company off the ground. And through Craigslist, she was able to 10x the number of Uber drivers in the first week! Tune into this actionable podcast to learn exactly how she did it