Daily Briefing Live – May 22, 2020

Key Resources Mentioned in Today's EpisodeModern Healthcare Article: April was the worst month ever for hospital operating marginsKey TakeAwaysReflections from a CMOAs marketers, we've aligned to take on the task at hand.We've assessed the best way to use our resources in a responsible way to make an impact.Providing clarity to our team has been crucial to our well-being during this crisis.  In past crises (Hurricane Katrina, for instance), we were able to pull help from other markets. Unfortunately, with COVID-19, we're all in the same place — unable to use our networks for resources as we have in the past.The ability to be proactive in our earned media has earned the confidence of our leadership and executives.We come at each challenge with a sense of responsibility.The biggest takeaway from this timeThe ability to be clear in answering:What is the task?  What is the strategy?Who are we trying to serve?Understanding that people don't have extra bandwidth at this time and providing them with grace and clarity.  The biggest challenges in moving forwardEventually, we will return to what is familiar. As we get further away from this period, it's crucial to keep disciplined and to continue the impact we've created during this time.We will focus on these things:Recognizing good work.Talking about results.Finding the "why" behind the strategy.Creating the ability to move quickly.