The challenges of investing in art with art world editor Jane Morris #118
“Buying art is a little bit like buying property in Knightsbridge…if you buy a blue-chip artist who’s dead and sit on it long enough then you probably will make money, but that means you need to be able to afford to sit on it for something like 30 or 40 years.“Art is a very difficult asset class generally, it’s felt that if you have a wide portfolio then art is something interesting to put your money into, but you certainly wouldn’t do it as your primary source of investment. It’s also very easy to lose money.”Jane Morris is the editor-at-large of CultureShock Media, an arts and culture content agency that delivers print, digital, film and social media strategies for leading arts businesses, museums and galleries. Jane went to Central St Martins, where she studied fine art before studying journalism and has managed to establish a career which combines her fascination with both. She has written for The Art Newspaper, Monocle, the Economist, Artnet and the Guardian and has built teams of international writers covering news, investigative, data-driven reporting, analysis and long form features about the art world. We talk about investing in art, how to spot a trend (as well as what’s best to avoid), THAT famous Banksy shredding moment and Non Fungible Tokens (NFTs). “There has been a view, I would say coming more from the investment world, that one of the reasons people don’t buy digital art is because it’s easily copied. I suspect that it's because it’s not seen as as attractive as a painting on the wall.” We also talk about: The challenges and continuing effect of coronavirus on the art worldCurrent trends and ones to watch in the market Ring bidding in the upper echelons of the art worldThe risky game of trading art as an investmentThe lack of diversity in the art world and what museums are doing to rectify itYou can follow Jane on Twitter @MaryJaneMorris. About The Nicole Bremner Podcast: Nicole Bremner is an investor, speaker, writer, and podcaster. After a successful decade building a multi-million property portfolio in London, Nicole was forced by a number of external obstacles to stop, take stock and figure out what really matters in life. Following a period of healing and reflection, she discovered that what doesn’t kill you makes you stronger and, so very often, setback is followed by real success. On The Nicole Bremner Podcast, she speaks to others who have triumphed in the face of adversity and explores the lessons they have learned along the way. To find out who’s coming up next on The Nicole Bremner Podcast, follow Nicole on Instagram @nsbremner and facebook or subscribe to her YouTube channel. You can also support the show here. Disclaimer The views and opinions expressed in this podcast belong solely to the host and guest speakers. The view and opinions of the guest speakers do not represent that of the host. Always do your own research. Support the show (https://www.buymeacoffee.com/NicoleBremner)Support the showDisclaimer: The views and opinions expressed in this podcast belong solely to the host and guest speakers. The view and opinions of the guest speakers do not represent that of the host. Always do your own research.