Building Media Channels into Your Marketing Strategy with Kieran Flanagan, HubSpot SVP of Marketing

HubSpot is making big investments into building media channels into its marketing strategy. Kieran was foundational to the company's acquiring The Hustle, a leading daily newsletter for tech and business news, and launching its own podcast network to expand its content offering with credible daily news sources. Since HubSpot's founding in 2006, the company invested significantly in inbound marketing–a category it created–to provide educational and entertaining content. Today, HubSpot's podcast network boasts 12 shows, including notable offerings like “Entrepreneurs on Fire” and “My First Million” and its blog sees millions of visitors each month. About Kieran hereAbout HubSpot hereAbout Plannuh hereAbout The Next CMO podcast here  Produced by PodForte