Is Music Marketing With TikTok Still Viable

Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comNamed one of Business Insider's "Power Players Using TikTok to Shape Music", Suzy Yoder launched YO SUZY in 2022 after serving as Head of Digital Marketing at Elektra Music Group. While leading a major label team, Suzy watched the social media landscape shift to reward artists and brands for compelling short-form vertical content. However, many teams are unable to keep up with the demand for consistent content, and cannot keep up with how quickly trends shift. Her company, YO SUZY, stands apart in its deep understanding of the power of short-form video platforms, the mechanics of how they work, and the reason music & brand teams have been hesitant to embrace them.00:00 - Welcome07:43 - What has shifted in the music marketing landscape recently?12:22 - TikTok music marketing for emerging artists24:44 - Choosing the right parts of your song31:26 - Where do you put your energy into marketing a new song?40:57 - The burnout factor in a TikTok-driven music industry50:11 - How do you determine success on the platform?Subscribe to The New Music Business:'s Take Academy: https://aristakeacademy.comWatch more discussions like this: with Ari’s Take:Website: https://aristake.comInstagram: with Ari Herstand:Website: https://ariherstand.comInstagram: with Suzy:Website: and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See for more information.

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**WEBBY AWARD FOR BEST MUSIC PODCAST**“#1 music industry podcast to help keep you in the loop” -Spotify“The 10 Best Music Business Podcasts of 2022" – VarietyAri Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.To learn more follow @aristake_ and @ariherstandVisit to join the newsletter.-- Hosted on Acast. See for more information.