Building an Artist Management Empire and Breaking Country Artists

Order THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.comBruce Kalmick, CEO of WHY&HOW, specializes in developing country music artists. Emphasizing the important role of marketing and a dedicated team, he seeks to ensure these artists can penetrate a genre he believes is often stuck in old trends. His work primarily involves artist management, but he has also launched a record label, Hazel Street Records; a joint venture with Sony/Orchard.Bruce was a Billboard Power Player in 2018 and 2019 and has been featured in Billboard’s “40 Under 40.” Pollstar nominated Bruce for “Manager of the Year” in 2014. In addition to his music industry ventures, his company, WHY&HOW manages 15 clients and has a robust team situated in various US cities.Learn more about Bruce and WHY&HOW here: - Welcome08:02 - WHY&HOW’s partnership with Red Light Management, Operations of WHY&HOW14:17 - The current state of the country music industry according to Bruce, and thoughts about breaking country music artists19:30 - Breaking a country artist, being where your audience is29:30 - Why having an in-house marketing staff makes a difference vs. hiring an agency34:10 - How artist management works within WHY&HOW39:00 - The importance of mental health for artists and those in the industry47:27 - Starting his own record label, Hazel Street Records, post Triple-854:00 - Working with independent labels vs working with major labelsSubscribe to The New Music Business:'s Take Academy: https://aristakeacademy.comWatch more discussions like this: with Ari’s Take:Website: https://aristake.comInstagram: with Ari Herstand:Website: https://ariherstand.comInstagram: with Bruce Kalmick :Website: and mixed by Mikey EvansMusic by Brassroots DistrictProduced by the team at Ari’s Take Hosted on Acast. See for more information.

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**WEBBY AWARD FOR BEST MUSIC PODCAST**“#1 music industry podcast to help keep you in the loop” -Spotify“The 10 Best Music Business Podcasts of 2022" – VarietyAri Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.To learn more follow @aristake_ and @ariherstandVisit to join the newsletter.-- Hosted on Acast. See for more information.