Tom Morton 'How to create value c/o new experiences and new technology'

Series FourThis episode of #TheNewAbnormal podcast features Tom Morton, Global Chief Strategy Officer at R/GA. He helps brands solve the biggest challenges of a changing world: launching and scaling innovation, turning revolutionary technologies into legitimate brands, identifying and winning a radically different next generation of users, defining a purpose to transform the organisation and unlock future growth, developing marketing for today's media and culture, redefining brands from words...