Randell Beckford "How to build a brand that won't get cancelled"

Series Two In this episode of #TheNewAbnormal I interview Randell Beckford, Senior Strategist at the dynamic independent creative agency Atomic London. (She previously worked at Spark44, Redwood BBDO, TBWA Toronto and DDB Toronto.) We discuss her views on a range of topics, but in particular her perspectives on how to build a brand that won’t get cancelled, at a time when the culture wars show no signs of dissipating. This, of course, links directly to a business-context ...