Rachel Lawes 'Demystifying Semiotics - what it is and what it can do for you'

Series One This episode of 'The New Abnormal' features the renowned semiotician Dr Rachel Lawes. One of the earliest providers of British commercial semiotics, her PhD was in social psychology, hence bringing a unique perspective to semiotics, placing her at the exact intersection of psychology, linguistics and cultural studies. Rachel has been using semiotics for nearly 20 years to rejuvenate brands, innovate products and services, and steer communication. As she points o...