Michael Beverland 'Brand Management: Co-creating Meaningful Brands'

Series FourThis episode of The New Abnormal podcast features Michael Beverland, Professor of Brand Strategy, Strategy & Marketing, at the University of Sussex Business School.He's an innovator in marketplace authenticity and strategic design research, as well as cultural marketing insights.Michael is also the author of 'Building Brand Authenticity: Seven Habits of Iconic Brands' and 'Brand Management: Co-creating Brand Meaning'. (Which provides an overview of the controversies and debates...