Julian Boulding 'Radical Collaboration, Behavioural Economics, and Acts not Ads'
In this reposted episode of #TheNewAbnormal, I interview Julian Boulding, owner of 'thenetworkone' which is the world's largest independent advertising & marketing agency network, with over 1,200 agencies in 109 countries. They also provide “open source creativity” and communications services from independent agencies, for a growing number of leading int'l marketing companies. Before founding thenetworkone, Julian spent many years with the DMB&B Group (now part of Publicis) in a succession of senior roles in the UK, Europe, USA and Latin America. During this time, he directed global advertising campaigns for companies like Procter & Gamble, M&M Mars, Avon and Philips Electronics; rising to be President, International for DMB&B’s sister network, NW Ayer. He rightly has absolutely stellar reputation throughout the agency world, and in this episode, he illuminates his knowledge as we discuss everything from behavioural economics to customer experience, leading-edge agencies and the internal working cultures that enabled them to achieve their success, the vital need for empathy and the increasing role for a collaborative approach.