Gareth Kay 'Today, people expect more from their brands'
Series OneIn this episode, I talk with the renowned strategist Gareth Kay, a founding partner of the cutting-edge independent creative studio Chapter, in San Fransisco, whose clients inc Google, Airbnb, Sonos, Dropbox, Uber, Facebook and PayPal. (Although , since we recorded the episode, Gareth has now moved onto to another incredibly dynamic start-up, in the health-tech space).Prior to setting up Chapter, he'd spent 20yrs at some of the world's best ad agencies, inc Goodby Silverstein & Partners, where he was Chief Strategy Officer. He says that 'today, people expect more from their brands'. Those expectations may seem unreasonable, but they have been reset for good'. We talk about the 'complexity of uncertainty' summing up a key challenge of C19, but that we need to use the crisis 'as a portal to a better future'. Finally, Gareth talks about the urgent need to support the 'cultural creators and enablers' that play such a vital role in our lives. Oh, and he's also been to more gigs than seems humanly possible and really, really wanted to be a drummer. So...please listen and enjoy!